The Step was evaluated in physiology trials undertaken by Drs.
REBOOK LOGO PROFESSIONAL
Reebok worked with fitness professional Gin Miller in the late 1980s to develop Step Reebok, based on Miller's wooden prototype step and her ideas for step aerobics. One of the company's most iconic technologies, the Reebok Pump, debuted in 1989 with more than 100 professional athletes wearing the footwear by 1992, including Shaquille O'Neal. By mid-decade, Reebok's sales were about $1 billion. ĭuring the 1980s Reebok began introducing sports clothing and accessories (alongside entering the college/pro sports arena), along with a line of children's athletic shoes called Weeboks. The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes in the NBA and NFL. In 1986, Reebok switched its logo from the Union Jack it had since its founding, to the vector logo-an abstract Union flag streak across a race track-which mirrored the design of the side flashes of its shoes. Officially an American company in 1985, Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK. In addition to its IPO, the brand established itself in professional tennis with the Newport Classic, popularized by Boris Becker and John Mc Enroe, and the Revenge Plus, better known today under its name Reebok Club C. Fireman bought the English-based parent company in 1984. The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the largest segments of the athletic footwear industry at the time. The following year Reebok's sales were $13 million.
In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women. By 1981, Reebok reached more than $1.5 million in sales. Later that year, Fireman introduced three new shoes to the market at $60. The division became known as Reebok USA Ltd.
REBOOK LOGO LICENSE
Fireman negotiated a deal to license and distribute the Reebok brand in the United States. In 1979, an American businessman named Paul Fireman took notice of Reebok at the Chicago NSGA (National Sporting Goods of America) Show. The name is Afrikaans for the grey rhebok, a type of African antelope. In 1958, in Bolton, two of the founder's grandsons, Joe and Jeff Foster, formed a companion company "Reebok", having found the name in a dictionary won in a sprint race by Joe Foster as a boy. They were made famous by 100m Olympic champion Harold Abrahams in the 1924 Summer Olympics held in Paris. The company began distributing their shoes across the flag of the United Kingdom which were worn by British athletes. For pioneering the use of spikes, the company's revolutionary running pumps appear in the book Golden Kicks: The Shoes that changed Sport. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his "running pumps". Foster" in 1900, later he joined with his sons and changed the company name to J.W. After his ideas progressed, he founded his business " J.W. It shows passion, love and fidelity not only to the symbol itself, but to the brand essence.In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. The action of tattooing a giant Reebok logo shows how consumers are interacting with brands nowadays. Reebok is Forever.”īesides the sponsorship, the company has created a print-ad and part-2 film in order to honor Camilla’s strength. It does indeed symbolize its motto – “ Pain is Temporary. The delta logo has started out in the CrossFit activity for Reebok and it represents changes, transformation for the better. It’s been an incredible journey,’” says Camilla. Last year I weighed over 200lbs and worked as a volunteer here at Tough Viking, and I said, ‘Next year I’ll run this race myself. “It’s a really cool looking graphic, but mostly it symbolizes the changes I’ve gone through over the past year. The winner, Camilla Nilsson, was the one to ink the huge Reebok delta on her thigh. Surprisingly enough, more people joined the campaign than the brand was expecting. On August 30 th Reebok installed an ink studio in the Tough Viking Competition in Stockholm, Sweden, and gave as a prize, a year-round sponsorship with Rebook to the fan that got the biggest Reebok logo tattoo.
0 kommentar(er)
